You want your direct mail sizes to match the USPS specs to be “machinable” and eligible for “presort” prices. Google Nonmachinable Letters for some fun reading :-). Why is this important? Because if you don’t follow the exact direct mail size for your creative, you can end up having to pay more, lots more, for postage. For a detailed look at the rules and regulations for USPS shipping, refer to their Basic Standards for Mailing. Even when you choose the type of collateral to send, most formats commonly include multiple sizes. However, knowing what type of flyer, postcard or letter to send can be difficult. Here at Postalytics, we allow you to design direct mailer templates in a range of sizes and craft sequences that use a range of different formats to deliver your offer and message to your prospects.
They just might not make much common sense. The names and the exact specifications for standard direct mail sizes are clearly labeled. Many of the standard sizes are the same as sheet film formats, and are appropriate for making contact sheets from these films.If you’re a marketer that is planning a direct mail campaign, you might check out the specs from the US Postal Service for direct mail sizes. However, there are some logical correspondences between the sizes, noted below when applicable.
Size of a postcard iso#
Unlike ISO 216 paper sizes, the aspect ratios of photographic prints vary, so exact scaling of prints is not always possible. They do not match exactly the related sizes from ISO 216, like A6 for international standard postcards. Japanese Chou sizes are for envelopes and Hagaki for postcards. A W suffix indicates sizes with an extended long edge, similar to the American S prefix.
Size of a postcard full#
The nP or cut ( 切り, kiri) series are defined in reference to a full page size ( 全紙, zenshi) of 457 × 560 mm, with smaller numbers (fewer cuts) indicating larger sizes. ( November 2019) ( Learn how and when to remove this template message) Please help improve this paragraph if you can. The specific problem is: The difference or equivalence between 4R, KG, PC, 10 × 15 and A6 (the international postcard size) should be made clearer. This paragraph may require cleanup to meet Wikipedia's quality standards. KG represents the size of a traditional 4 × 6 in (4R) Japanese postcard ( hagaki). The Japanese L is equivalent to 3R, while 2L-twice the size-matches 5R. In Japan, the same print sizes (and several additional ones) are known by different designations. The alternative Super series, denoted S nR, nR Plus or nR+, has an aspect ratio of 3∶2 (or as close as possible) and thus provides a better fit for standard 135 film (35 mm) at sizes of 8 inches or above.ĥR is twice the size of a 2R print, 6R twice the size of a 4R print and S8R twice the size of 6R.ĤD/6D is a newer size for most consumer level digital cameras and Micro 4/3 cameras Īmerican S8R or Japanese 6PW at 203 mm × 305 mm is the closest 3∶2 approximation to A4 at 210 mm × 297 mm (√2∶1). In the normal series, the long edge is the length of the short edge plus 2 inches (10 in or less) or 3 inches (11 in and above).
Size of a postcard code#
In the US, size names are often denoted with a code of the format nR, where the number n represents the length of the shorter edge in inches.